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1 ,8Ĭolleges of veterinary medicine have been identified as a critical leverage point in addressing these issues, but veterinary faculty rate the importance of their institutions in providing skills in personnel management, business management, and leadership lower than either alumni or employers do. 7 Private practitioners report that they do not feel they were prepared for the management requirements of private practice and that current graduates are not meeting their expectations in this area, including an understanding of private practice and communication skills. 5 ,6 In addition, when veterinary students were surveyed to determine what attributes they considered important, the characteristic rated most important was effective client relations. 5 Non-technical competencies seen as vital to achieving success were categorized as interpersonal skills, self-management, communication skills, leadership, practice/business, and thinking. 4Ī 2002 survey of veterinarians indicated that a “successful” veterinarian gains personal fulfillment, helps others, achieves balanced goals, pursues and meets goals that facilitate growth, and earns compensation that meets his or her personal/professional growth needs. 3 In response, the National Commission on Veterinary Economic Issues (NCVEI) was established to address these issues by developing action plans devoted to pricing strategies, communication/efficiency within practices, and gender issues. Eight significant practices have been identified, including business orientation, frequency of financial data review, employee development, negotiating skill, client loyalty, leadership, client retention, and new client development.
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The same studies also highlight deficiencies in core business practices and state that those who do apply such practices consistently have significantly higher incomes.
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1–3 These studies report that veterinarians and veterinary students lack skills, knowledge, aptitudes, and attitudes (SKAs) that could improve their economic success by enhancing customer service and basic business skills. Several major studies have assessed the economic status of the veterinary profession.